Welcome to Shop at Rell's

Where Bold, Colorful Jewelry Comes Back Home

Shop at Rell's was born out of a simple frustration — and a whole lot of passion.

I noticed something was missing. The beauty supply stores stopped carrying those large, colorful, eye-catching earrings. Charming Charlie's closed its doors. The shelves that once held those gorgeous wooden earrings, beaded bracelets, and statement pieces were suddenly bare. And I thought — where did all the good stuff go?

So I decided to bring it back.

The Afrohemian Spirit

At Shop at Rell's, our brand identity is Afrohemian jewelry with handmade personality and boho feminine charm. Think bold colors, lightweight designs, wooden earrings, beaded bracelets, and pieces that were made to be noticed — and made to be worn. Every item is curated with one goal in mind: to give you something beautiful that actually matches your outfit and expresses who you are.

A One-Woman Show

I'm Rell — designer, creator, and the entire team behind this store. I design the pieces, I create them, and I handle everything in between. It's a labor of love, and every order means the world to me. When you shop here, you're supporting a small business that pours its heart into every single piece.

Join The Rell Circle

Stay connected and be the first to know about new arrivals, exclusive deals, and behind-the-scenes peeks by joining The Rell Circle — my newsletter community for jewelry lovers who appreciate the bold, the colorful, and the beautifully unique.

Thank you for being here. Now go find your next favorite pair. ✨