Welcome to Shop at Rell's

Where Bold, Colorful Jewelry Comes Back Home

Shop at Rell's was born out of a simple frustration — and a whole lot of passion.

I noticed something was missing. The beauty supply stores stopped carrying those large, colorful, eye-catching earrings. Charming Charlie's closed its doors. The shelves that once held those gorgeous wooden earrings, beaded bracelets, and statement pieces were suddenly bare. And I thought — where did all the good stuff go?

So I decided to bring it back.

The Afrohemian Spirit

At Shop at Rell's, our brand identity is a mix of boho and African jewelry with handmade personality and cool vibes. Think bold colors, lightweight designs, wooden earrings, beaded bracelets, and pieces that were made to be noticed — and made to be worn. Every item is curated with one goal in mind: to give you something beautiful that actually matches your outfit and expresses who you are.

A One-Woman Show

I'm Rell — designer, creator, and the entire team behind this store. I design the pieces, I create them, and I handle everything in between. It's a labor of love, and every order means the world to me. When you shop here, you're supporting a small business that pours its heart into every single piece.

Join The Rell Circle

Stay connected and be the first to know about new arrivals, exclusive deals, and behind-the-scenes peeks by joining The Rell Circle — my newsletter community for jewelry lovers who appreciate the bold, the colorful, and the beautifully unique.

Thank you for being here. Now go find your next favorite pair. ✨